On Monday, July 17th 2023, we received an unexpected letter from the NFL. 

DEFEND NEW ORLEANS

In New Orleans our street names, our food, our accents, and even our way of life can sometimes be confusing. But, there is nothing confusing about the ownership of our first style, the DNO classic design. We’ve been using it for twenty years and have a registered trademark.

We first printed the design in 2003 on thrift finds and factory seconds using handmade screens. After Hurricanes Katrina and Rita devastated our area, Defend New Orleans became not just a rallying cry, but a representation of the defiant culture of South Louisiana.

Since 2003, Defend New Orleans has been representing our dedication to New Orleans and its independent spirit. Without more evidence that the last twenty years of sales have somehow been unknown to the NFL and some unknown legal peril, we will not stop.

20 years later and we're still convinced anything is possible. We're grateful for the deepening support and connection over the years and thank you for being here today!

Community is at the core of DNO and has been from day one. Some of the organizations we’ve supported over the years include 1% For The Planet, Electric Girls, Innocence Project, Team Gleason, Healthy Gulf, Glass Half Full, MACCNO, MiNO Foundation, Breakout!, Southern Solidarity, Roots of Music, Jazz and Heritage Foundation, Musicians Clinic, and Son of a Saint.